| sales analysis use sales data for profitability
				reporting and visualization
 
			the enterprise edition takes your sales
			data and lets you use it on custom reports, category reports, visual
			sales reports and the presentation manager. there are special fields
			for profitability, turnover, gross and net margins and you create
			your own formulas and use them on reports as well. 
			automatically set up sales periods for daily, weekly, monthly,
			quarterly and annual reporting. sales data can be easily imported
			from excel and kept for past sales analysis. sales information can
			be rolled up depending on the original period used. if you have
			daily sales data, then you can report on it daily, weekly. monthly,
			etc. but if your sales data is monthly, then you can't report on it
			daily or weekly, only monthly, quarterly, or annually. 
			specifying sales report dates 
			sales information can be incorporated into the custom report writer,
			into visual sales reports and into category reports. you can choose
			the sales dates for the report based on: 
			* effective start and end dates specified in the plan properties.* start and ending periods
 * a range of dates
 * based on current date, which can give you:
 - the current day, week, month, quarter or year.
 - the previous day, week, month, quarter or year.
 - previous sales for the last 5 days, weeks, months, quarter
			or year.
 
			category report 
			here we have a category report summing up each category on a monthly
			basis, units sold and gross profit dollars for the first 6 months.  
			 
			the report can be scrolled to see the other months in the report. 
			visual sales report 
			this next report is a visual sales report showing the actual profit
			% by coloring the product faces according to the results. this
			report groups the profit percents into 5 groups, with each a
			different color. the report covers the sales for the first 3 months
			of the year. the sales color key shows the actual percentages of
			each grouping. 
			 
			this makes it easy to identify more profitable products on the planogram. 
			sales reports 
			this next use of sales information is for reports. in the report
			below, we show the net sales, gross margin and profit margin for
			each category on the plan.  
			 
			the report is sorted by the last column, the profit margin, with the
			largest profit coming first. 
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