BENEFITS OF PLANOGRAMMING

QUESTION: What are the real benefits of planogramming?

ANSWER: Companies that are planogramming have reported many positive benefits.

Including:

 - Improved sales presentations & closure results

 - improved retail placement

 - Increased consumer appeal of product displays

 - Better brand awareness through consistency

 - Improved efficiency of shelf space allocations

 - Improved financial performance of assortments

 - Better packaging testing through tighter controls

 - Faster, more accurate replenishments

 - Quicker inventory resets

 - Better grasp of relative product performance

 - Much better marketing through targeted displays

 - Improved awareness of visual merchandising

But don't take our word on it. A study by the National Association for Retail Merchandising Services (NARMS) entitled "Increase Sales By Improving Planogram Execution" quantifies the same-store sales improvements that can be realized when well-designed planograms are quickly & reliably executed in the field. The article concludes with "the ability to take things learned from high-performing stores and provide them to lower-performing stores, further accelerating the benefits of consistent planogram execution."

BASIC STEPS YOU WILL NEED TO TAKE TO IMPLEMENT A PILOT PROJECT

1. Decide which product display to planogram and plan your pilot project goals.
2. Assign at least one person to spearhead the pilot project, and provide them with the materials that  they will need.
3. Purchase a copy of Shelf Logic Master or Enterprise Edition and install it on a computer. Here's purchasing information.
4. Register at Shelf Logic University and learn how to planogram with your new software.
5. Set up your product database & product image files. We have a booklet to help you setup your database.
6. Create a planogram designed to facilitate your pilot project goals.
7. Execute the planogram in the field to test your design.
8. Monitor the results of your field test, accounting for seasonality, pricing and any other variables that could skew results.
9. Make any changes that seem necessary to optimize the performance of your planogram.
10. Re-deploy the optimized planogram to your field locations and analyze the results over time.
11. Report the pilot project results to your sales & marketing team, and solicit input on other sales campaigns that could benefit from a disciplined, planogram-driven effort.
12. Equip and train the other members of your sales & marketing team to optimize their campaign results by employing well-crafted planogram designs and targeted display strategies.